Privacy Policy

1. Introduction

Terglos LLC ("we," "us," "our") operates Bercela.com ("the Service"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By using the Service, you consent to the data practices described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Information You Provide Directly

• Account Information: Name, email address, username, password, and profile picture
• Payment Information: Billing address, payment method details (processed securely through our payment providers)
• User Content: Photos, images, and other content you upload to use our AI services
• Communications: Information you provide when you contact our support team or participate in surveys
• Preferences: Your settings, preferences, and choices within the Service

2.2 Information Collected Automatically

• Usage Data: Features you use, actions you take, time and frequency of your activities
• Device Information: Device type, operating system, browser type and version, unique device identifiers
• Log Data: IP address, access times, pages viewed, referring website addresses
• Location Data: General geographic location based on IP address
• Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar tracking technologies

2.3 AI-Generated Data

When you use our AI features, we may collect:

• Input prompts and parameters you provide
• Generated images and outputs
• Feedback and ratings on generated content
• Usage patterns and preferences for AI features

3. How We Use Your Information

We use the collected information for the following purposes:

• Service Provision: To provide, maintain, and improve our AI fashion creation services
• Account Management: To manage your account, process transactions, and provide customer support
• Personalization: To customize your experience and provide personalized recommendations
• Communication: To send you service updates, marketing communications, and respond to inquiries
• Research and Development: To improve our AI models and develop new features
• Analytics: To analyze usage patterns and optimize Service performance
• Legal Compliance: To comply with legal obligations and enforce our Terms of Service
• Security: To detect, prevent, and address technical issues and fraudulent activities

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We share information with third-party service providers who assist us in operating our Service, including:

• Cloud storage and hosting providers (AWS, Google Cloud)
• Payment processors (Stripe, PayPal)
• Email service providers
• Analytics services (Google Analytics, Mixpanel)
• Customer support tools

4.2 Legal Requirements

We may disclose information when required by law, court order, or other legal process, or when we believe disclosure is necessary to:

• Comply with applicable laws and regulations
• Protect our rights, property, or safety
• Prevent fraud or illegal activities
• Respond to government requests

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change and any choices you may have regarding your information.

4.4 With Your Consent

We may share your information for other purposes with your explicit consent.

5. Data Security

We implement appropriate technical and organizational security measures to protect your information, including:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication mechanisms
• Employee training on data protection practices
• Incident response procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

6.1 Types of Cookies We Use

• Essential Cookies: Required for the Service to function properly
• Performance Cookies: Help us understand how visitors interact with our Service
• Functionality Cookies: Remember your preferences and personalize your experience
• Marketing Cookies: Track your online activity to help advertisers deliver more relevant advertising

6.2 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

• See what cookies are stored and delete them individually
• Block third-party cookies
• Block all cookies from specific sites
• Block all cookies from being set
• Delete all cookies when you close your browser

Please note that disabling cookies may affect the functionality of the Service.

7. Your Rights and Choices

7.1 Access and Update

You can access and update your account information through your account settings or by contacting us.

7.2 Data Portability

You have the right to request a copy of your personal data in a structured, commonly used, and machine-readable format.

7.3 Deletion

You can request deletion of your account and personal information by contacting us at privacy@bercela.com. Note that we may retain certain information as required by law or for legitimate business purposes.

7.4 Marketing Communications

You can opt-out of marketing emails by clicking the "unsubscribe" link in any marketing email or by updating your preferences in your account settings.

7.5 Do Not Track

Our Service does not currently respond to "Do Not Track" signals from browsers.

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You can request information about the categories and specific pieces of personal information we collect
• Right to Delete: You can request deletion of your personal information
• Right to Opt-Out: You can opt-out of the sale of personal information (we do not sell personal information)
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, contact us at privacy@bercela.com or call us at 1-800-XXX-XXXX.

9. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

• Legal Basis: We process personal data based on consent, contract performance, legal obligations, or legitimate interests
• Right to Rectification: You can request correction of inaccurate personal data
• Right to Restriction: You can request restriction of processing in certain circumstances
• Right to Object: You can object to processing based on legitimate interests
• Right to Lodge a Complaint: You can lodge a complaint with your local supervisory authority

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws than your country.

We implement appropriate safeguards for international data transfers, including:

• Standard Contractual Clauses approved by the European Commission
• Ensuring recipients are in countries with adequate data protection laws
• Implementing additional security measures for sensitive data

11. Data Retention

We retain your personal information for as long as necessary to:

• Provide the Service and maintain your account
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Fulfill the purposes outlined in this Privacy Policy

When your information is no longer needed, we will securely delete or anonymize it. Specific retention periods vary based on the type of data and purpose of collection.

12. Children's Privacy

Our Service is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@bercela.com.

If we discover that we have collected personal information from a child under 18, we will promptly delete such information from our servers.

13. Third-Party Links and Services

Our Service may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

14. AI and Machine Learning

14.1 How We Use AI

We use artificial intelligence and machine learning technologies to:

• Generate fashion imagery and virtual try-on experiences
• Improve the quality and accuracy of generated content
• Personalize recommendations and user experiences
• Detect and prevent fraudulent or inappropriate content

14.2 Training Data

For free tier users: We may use your inputs and generated content to improve our AI models, always in an anonymized and aggregated manner.

For paid tier users: Your data is not used for model training without your explicit consent. You can opt-in to contribute to model improvement in your account settings.

14.3 AI Decision-Making

Our AI systems may make automated decisions about content generation and recommendations. You have the right to request human review of any automated decision that significantly affects you.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last updated" date at the top
• Sending you an email notification (for material changes)
• Providing a notice within the Service

We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Service after changes become effective constitutes your acceptance of the revised Privacy Policy.

16. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

For EU residents, you may also contact our EU Representative:
[EU Representative Name]
Email: eu-privacy@bercela.com

17. Accessibility

This Privacy Policy is available in alternative formats upon request. Please contact us at privacy@bercela.com if you need this policy in a different format due to a disability or for any other reason.